ROLUS® WEBSITE + BRAND LAUNCH
ROLUS® came to M&C Saatchi with electrolytes, botanicals, and zero idea how to look cool. We fixed that.

We built the brand from scratch—voice, design, messaging, and attitude included. I wrote and developed the full site and helped lead creative across launch campaigns, social, and packaging. The tone? Bold, buzzy, and just self-aware enough to not get punched at a party.

For Dry January, we launched Sober Is Sexy—a cheeky push that reminded people you don’t need booze to feel buzz-worthy. Just a can, a crush, and some decent lighting.