WHEN LEGACY BRANDS MEET A LOUD NEW MARKET
Over three years I developed voice and messaging systems for more than 28+ Nestlé brands, including Maison Perrier, Nescafé, Libby’s, California Pizza Kitchen, and DiGiorno.
At the same time a new wave of food and bev brands showed up.
Fishwife. Graza. Olipop. Chomps. Swoon.
Each with bold flavors, loud opinions, and the kind of aesthetics that were built for the internet.
Next to that, legacy brands can start to feel a little quiet.
The work wasn’t about reinventing them. It was about remembering why people reach for them in the first place. Why Perrier still means something. Why Nescafé ends up in so many kitchens.
The goal was simple: make these brands feel current again without sanding off the things that made them household staples.
