NESTLÉ - BRAND COPY, STRATEGY + SEO

Since joining M&C Saatchi, I’ve worked across 28+ Nestlé brands—including Maison Perrier™, California Pizza Kitchen, DiGiorno®, coffee mate®, Lean Cuisine®, and a few freezer staples you probably have on deck.

I’ve led web copy for full-scale relaunches, infused SEO without making it sound like a robot wrote it, and helped each brand find a voice that didn’t feel like it was being held hostage in a beige conference room. That’s meant rewriting every webpage, rethinking every interaction, and collaborating with other teams on campaign messaging and product collabs to keep things consistent, craveable, and actually fun to read.

One favorite? Hot Pockets—where we rebuilt the site from scratch and gave the mascot a teenage-boy-vibe-check-approved makeover. Loud, weird, unhinged (in a good way).

Basically: My team helped make the internet less cringe, one Nestlé site at a time.