NESTLÉ - BRAND COPY + SEO

Since joining the team at M&C Saatchi, I’ve worked across 28+ Nestlé brands—including Maison Perrier™, California Pizza Kitchen, DiGiorno®, coffee mate®, Lean Cuisine®, and a few late-night impulse buys you probably have in your freezer.

I handled web copy for full-scale rebrands, infused SEO without sounding like a search engine, and helped give each brand a voice that didn’t read like it was held hostage. I also collaborated on messaging for partner campaigns and product collabs across the portfolio.

Basically: made the internet less cringe, one Nestlé site at a time.