HOT POCKETS WEB REBRAND
When Hot Pockets dropped the sleeve, they handed us the keys to the full rebrand—starting with the website.

We led copy, design, strategy, and a full campaign built around one rule: no sleeves, no rules.
That meant rewriting every page, rethinking every interaction, and giving Herbie (the mascot) a fresh makeover cool enough to pass the teenage boy vibe check.

Now, every pixel of the site is unapologetically Hot Pockets—loud, unhinged, and still weirdly craveable.

Below you’ll find the rebrand followed by the original website. (: